Digital Resources: North Carolina
This public service announcement (PSA) campaign highlights pioneering Black scientists and encourages individuals to “listen to the science” on vaccines. The campaign uses a Hip-hop music video format with Charlotte, North Carolina rap artist Jamonte Lyde (a.k.a. Lord Jahmonte Ogbon) contributing lyrics and vocals.
There are four versions of the North Carolina “Listen to the Science” video between 1-2 minutes in duration using vertical/portrait orientation. The videos all are in English with English subtitles.
There is also a special 5-minute short film featuring North Carolina’s own Dr. Karen Smith and her efforts during the COVID-19 pandemic to vaccinate hard-to-reach North Carolina residents with the use of mobile vaccination clinics.
- Link to North Carolina videos
- Explore other Listen to the Science videos here
Black Pioneers in Science Series
This series highlights the accomplishments of Imhotep (The First Physician), Dr. Charles Drew (Blood Bank Pioneer), Percy Julian (Bio-chemical Genius), Jewel Plummer Cobb (Cancer Researcher), Vivien Thomas (Heart Surgeon), and Michigan’s own Dr. Alexa Canady (First Black Woman Neurosurgeon). These videos range from 40 seconds to 2 minutes in length and emphasize scientific achievements in the Black community.
COVID Conversations: This award winning, four-part video series features Baltimore’s own Sir Alex and Dr. Oboh in community conversations about COVID vaccination.
Baltimore Speaks, This 15-minute short film addresses the connection between historical medical mistreatment of Black people in Baltimore and the resulting present-day mistrust for medical systems. It features Baltimore residents, medical professionals, and community leaders who discuss the impact of COVID-19 on Baltimore’s Black community and the reasons why they got vaccinated.
A Little Off the Top – VAXXED UP! This animated digital short (7 minutes) combines elements of narrative and documentary to tell the story of a group of Black and Latino barbers, as they offer words of encouragement to a vaccine skeptical teen customer.
Me Vacuno Porque, This three-episode visual podcast (5 minutes each), aims to build trust through personal stories and interviews with Hispanic/Latino community members and leaders in North Carolina explaining why they got vaccinated. These resources are in Spanish with English subtitles.
Well, This short film (16 minute), depicts the story of one Black American family through 50 years as they fight to stay healthy amidst three different crises. Through the Tuskegee Experiment, the Flint Water Crisis, and now COVID-19, the family has survived endless obstacles to their health. After losing a loved one to COVID-19, the family must reckon with the harm and distrust that has permeated their family for decades.